21 days of wholesome plant-based eating
Client / UC Davis Integrative Medicine / 2015–2018
ABOUT THE PROGRAM
"At the University our mission is to help prevent chronic disease by educating people about how to make positive changes in their lifestyle habits ... our strongest focus is in the area of nutrition and plant-based diets which we believe is the number one way to successfully prevent, halt or reverse serious health conditions such as obesity, hypertension, type 2 diabetes and cardiovascular disease."
Read the full article below.
Details about the project
One of my longest running clients, UCDIM has given me a plethora of digital and print work over the past 4+ years. Most of the work throughout the year was photo-editing and social media production. However, during the 21FDC challenge (every November since 2015), I was given the opportunity to direct, design and produce 3 substantial cook books. Accompanying those publications I created digital shopping guides, campaign graphics, landing pages and digital sales pages.
Branding
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Publication and Layout Design
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Digital Design
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Graphic Design / Illustration
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The 21 Food Day Challenge Recipe Book Series
2016 Recipe Book
Prior to 2016, participants who signed up for the plant-based challenge received a free digital 100+ page recipe book along with a handy grocery list. This was an exclusive offer only available once a year. A couple years later, (2018 to be exact) it was decided to revisit this edition and make it available for purchase year round. This book can be found for purchase on amazon here.
2017 Recipe Book
Another year and another book, with all NEW recipes and the addition of a list of sauces. This was an exclusive offer only available in 2017. The next year, it was decided to revisit this edition and make it available for purchase year round. This book can also be found for purchase on amazon here.
2018 Recipe Book
Back by popular demand! This was the year we published all 3 recipe books. New content with the debut of a handy Index and new condiments list. This book can also be found for purchase on amazon here.
The 21 Food Day Challenge Series
